|This page uses Creative Commons Licensed content from Wikipedia (view authors).|
Alice is a song written by Avril Lavigne. It was produced by Butch Walker. Lavigne recorded the song in January 2010, it was used for Tim Burton's live-action Alice in Wonderland. The video received a music video. It was used on two albums, Goodbye Lullaby and Almost Alice.
In January 2010, Lavigne was in a board meeting at the Disney offices going over clothing designs inspired by Alice in Wonderland for her Abbey Dawn line, when she mentioned to the executives that she was writing music for her upcoming album and would love to write a song for the film's soundtrack. Discussions between Lavigne's manager and film executives took place, and director Tim Burton agreed to let Lavigne write the song. Lavigne stated, "I got off the phone, sat down at my piano at home, wrote the song immediately; I was so inspired because I'd been designing for the movie [...] so I had all the images in my head." She played the song for Burton, who later called Lavigne to give his approval and confirm the song would be used for the film.
Lavigne shot the music video for the song on 26–27 January, 2010. The video was directed by Dave Meyers, which was partly filmed at the Los Angeles Arboretum. Meyers worked closely with Lavigne to create the video. His intention was to capture "the haunting quality of the song" on video and present it with a gothic feel. Lavigne wanted to include piano sequences to stress the instrument's contribution to the song. Footage from Burton's Alice in Wonderland was edited prominently into the video.
The video premiered online on 17 February 2010.
The music video opens with Lavigne following a white rabbit into a forest. As the piano in the soundtrack begins playing, the video briefly cuts to Lavigne's hands playing the notes on a piano. The video returns to Lavigne's character, who trips and falls into a hole near a large tree. Her fall is intercut with shots of Alice (from Burton's film) colliding with objects, including a piano. When Lavigne opens her eyes, she is lying at the bottom of a deep hole, dressed in a black gothic corset dress and stockings imprinted with playing card suits.
When Lavigne climbs out of the hole, she finds herself in Wonderland. The song enters the chorus, and the video cuts and dissolves between Lavigne's character running through the forest and Lavigne singing and performing the song on the piano. The only Wonderland character to make an appearance at this point is a fleeting glimpse of the Cheshire Cat.
She arrives at a tea party, and the Mad Hatter (Johnny Depp) stands, welcoming her with open arms. The scene is edited with footage of the Mad Hatter from Burton's film. As Lavigne sinks into a chair singing, her lyrical "echo" is visually emphasized with her face quickly dissolving in and out. As the verse ends, Lavigne stands and runs away from the scene. The chorus of the song returns to shots of Lavigne running through the forest, arriving at a piano surrounded by giant mushrooms. The video cuts between shots of Lavigne playing the instrument and singing, eventually showing Lavigne running through a misty copse of bamboo trees. Various scenes from the film are shown in succession, before Lavigne is reintroduced running toward an opening in the forest. As she exits the forest, she is dressed in her normal clothing.
In his review for the soundtrack Almost Alice, William Ruhlmann of Allmusic described "Alice" as "a typical piece of self-assertive adolescent pop/rock", noting that it was "ideally suited for heavy rotation on Radio Disney". Todd Martens, writing for the Los Angeles Times, approved of the song's "darker, more angsty vision", adding that it was a return to Lavigne's sound in Under My Skin. He described the beginning of the song as, "promising, with wavy synths caught somewhere between a nightmare and a dream".